It’s this marriage of two passions - fashion and skiing - that defines the soul of Erin Snow. At the time, sport was not at all considered fashion.”įast forward 15 years and the line between sportswear and fashion is considerably blurred, with technical, performance fabrics and sporty aesthetics taking centre stage. The sport no longer resembled my favourite vintage ski films or images so I felt compelled to create a sportswear brand with the style, tailoring and sensibility of a fashion brand. As a young woman working in fashion I felt uncomfortable dressing for the sport I loved. “It was the early-2000s and ski apparel for women had really fallen off.
So what happens when a fashion designer and avid skier can’t find skiwear she feels comfortable in? She starts her own label of course. “My husband and I have carried on the tradition with our three kids - each of them started on toy skis walking around our living room as soon as they could stand, then backyard fun and Deer Valley ski school since they were two.” “Skiing has been a part of my life since before I can remember but I have countless incredible memories of family ski trips,” said Isakov. Her father was part of Mammoth Mountain’s ski patrol when Isakov was born and is a life-long surfer who put his daughter on the nose of his board while she was still in diapers. Isakov grew up a skier, snowboarder, surfer and outdoor junky. It’s no wonder, then, that the Californian-born New York-based fashion designer started her own skiwear label, Erin Snow.
Bringing a fashion sensibility to the performance qualities of skiwear, Erin Snow is a game-changer for glacial style.Īs soon as Erin Isakov could walk, she had a pair of skis strapped to her and off she went.
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