

Paranormal Activity is ironically cursed with an ever decreasing critical rating, each iteration of the series rated increasingly poorly, this film only gaining 26% on Rotten Tomatoes at the time of writing. This is evident by all of the Paranormal Activity films and The Blair Witch Project gaining an average of 50% for user approval on Rotten Tomatoes. Judging from the audience reception of this franchise and indeed similar films such as The Blair Witch Project it seems that viewers are spit down the middle whether or not they even like found-footage films. This trend started with “The Blair Witch Project”, a micro-budget film that made over $240,000,000 and then Paranormal Activity that made over $190,000,000 with merely $15,000 budget. Perhaps the decline of Paranormal Activity indicates that viewers are growing tired with the found-footage genre, perhaps the novelty has worn off. The acting in Paranormal Activity is still fairly unimpressive but this is almost desirable in fitting in with the found-footage style of filming that Paranormal Activity employs. Overall, Paranormal Activity offers nothing unique from the series apart from a few new chills and thrills and a novel use of an Xbox Kinect. The film stats to drag towards the end, although the abrupt, slightly gory finale manages to satisfactorily end the film with unanswered questions undoubtedly leading up to Paranormal Activity 5 in 2013.

Despite the lack of story/plot Paranormal Activity 4 can stand on its shock-value alone, maintaining a high level of tension and suspense throughout. Paranormal Activity 4 doesn’t really have a conventional story although there is some weak continuity from previous iterations of the film.
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That and at night the cinema is full of boyfriends and their dates and you get the hilarity of girls freaking out at inappropriate moments.
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I think subconsciously, seeing a horror movie at night increases its effectiveness to scare people. For horror movies, I always choose the night screenings for the atmosphere. I had been turned away the previous week due to tickets for the night screening having sold out. Yesterday I saw Paranormal Activity 4, opting for the night screening.
